Saturday, 18 September 2010

Inspirational Fashion Figure: Jeff Garner for Prophetik

Jeff Garner isn't your typical Pepperdine Christian University graduate. He is, however, a great example of the new fierce ethical designer.Creativity, skill and a whole lot of perserverence is what's needed to push ethical fashion to the forefront in today's fast fashion world and Garner has it in bundles. Originally an entertainment manager for the likes of Fleetwood Mac and Barry Manilow, Garner moved into the world of fashion because he had always wanted to be a designer.

Describing the process of moving from show business to ethical fashion as "super hard, with a lot of testing and learning", Garner was clearly meant for this industry: within eight years he had interned with Calvin Klein and J Lindeberg and had opened London Fashion Week with his own sustainable label Prophetik.

By using vintage materials, Greenspun fleece made from recycled bottles, hemp and peace silk to name a few, Prophetik is one of the world's leading and most famous ethical labels. As well as ethical design, Garner is always keen to bring a charitable element to his collections. He chooses a beneficiary for each of his collections, his Autumn/Winter 2010/11 one being Equine Destiny, a film exposing the unhumane treatment of horses.

Prophetik also has a strong partnership with Elephant Art, an organisation which trains elephants to paint organic silk and hemp with their trunks, making each garment unique. I am loving the new A/W collection from Prophetik! Inspired by the American Civil war, the collection partners romantic floating fabrics with bold colours and beautiful lines.


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