Sunday, 12 August 2012

Ethical Fashion Focus: The Rise & Rise of Stella McCartney

Team GB Kit Stella McCartney
The Kit: Olympic Champions Sir Chris Hoy, Victoria Pendleton, Andy Murray and Jessica Ennis

Designer of Champions
The finale of the London 2012 Olympic Games tonight marks sees the end of Team GB's most successful Games in history with 65 medals - 29 of them gold - and the start of the build up to the Paralympics, where a record 2.1 million spectators will watch athletes compete in 21 sports.

The Games have also been a resounding success for Stella McCartney; British fashion designer, eco warrior and daughter of pop royalty. She has been responsible for being the first ever leading designer to deck out Olympic and Paralympic teams in a kit that is both functional and fashionable, representing a new generation of champions.

Stella McCartney AW12
Stella McCartney AW12

Enduring Ethics
After graduating from the legendary Central Saint Martins College of Art and Design in London in 1995, Stella became the Creative Director of Chloe in Paris and launched her own fashion house in 2001. Keeping her clothes ethical has always been important to her - as a lifelong vegetarian, she pioneered the use of leather substitutes in haute couture and does not use fur in her designs.

As well as ensuring her main ranges are eco-friendly, she has also launched her own organic skincare range CARE, designs a sport range for Adidas and an eco sunglasses collection. Now, Stella has gone one step further and launched her first fully ethical lingerie diffusion collection, aptly named 'Stella'.

Stella McCartney MeshStella McCartney Smooth
Stella McCartney Lace

 Stella by Stella McCartney Lingerie Collection for AW12

A New Collection
Crafted from organic cotton and recycled metal trims and underwiring, it features three key styles; Stella Smooth, Stella Mesh and Stella Lace - all made from luxurious materials using the latest technology to make them super-lightweight and almost invisible. Look out for the blue python print in the Stella Smooth style and the innovative Supernatural bra, which has been developed to provide a great cleavage and a naked fit whilst being completely wire-free.

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