Tuesday, 10 August 2010

Iconic Imagery: ADZ by Ada Zanditon


A first class honours graduate from London College of Fashion who interned with the late, great Lee Alexander McQueen, Ada Zanditon is a force to be reckoned with. One of ethical fashion's most famous and successful designers, she has also interned with the likes of established Scot Jonathan Saunders and the dark, conceptual mind of Gareth Pugh. As well as unveiling her third collection this September, Zanditon will also be showing her new diffusion line ADZ.

Named 'Nebulayan', the Spring/Summer 201
1 debut collection includes some stunning prints inspired by the most mysterious and beautiful scenes the universe can offer. Focussed on daywear pieces cut cleverly to create bold, fluid and unusual silhouettes, 'Nebulayan' is dramatically set off by prints of photographs of deep space nebulae taken by the Hubble telescope overset by illustrations of thermal imaging of the Arctic and Himalayas.


It is easy to see the influence McQueen, Saunders
and Pugh have had on Zanditon's creative mind. The prints she has used in her last couple of collections including 'Nebulayan' have been reminiscent of those in McQueen's last collection although her stance of ethical fashion and sustainability makes her stand out from the rest. Using organic fabrics and AZO-free dyes (which can turn into chemicals that increase the chance of cancer), Zanditon tries to ensure that waste is kept to an absolute minimum.

For more on Ada Zanditon's lines see www.adaz.co.uk


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